New York’s Office of Addiction Services and Supports is running television ads featuring AI-generated faces without disclosing the technology to viewers.
New York’s Office of Addiction Services and Supports is running television ads featuring AI-generated faces without disclosing the technology to viewers. ·  View in browser
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New York’s Office of Addiction Services and Supports is running television ads featuring AI-generated faces without disclosing the technology to viewers.
By Finn Hartnett

It’s been difficult to miss this fall’s ad campaign from New York’s Office of Addiction Services and Supports (OASAS). The “Turn the Page on Stigma” campaign has blanketed subway cars, billboards, local television networks, and social media feeds across the state with ads reminding viewers not to judge those battling addiction.

The ads feature people holding up books or emerging out of book pages, with captions such as “Know what they say about judging a book by its cover?”

There is indeed more than meets the eye about the people in these ads: many are not real, but instead reproductions generated by artificial intelligence.

The campaign comes amid growing efforts by state lawmakers to regulate the use of AI in advertising, which they say can mislead viewers and undermine trust. The ads don’t disclose the use of AI. In a statement, OASAS spokesperson Evan Frost said that OASAS partnered with the Binghamton-based agency Idea Kraft to produce the ads, which were made with a blended approach of AI and traditional methods. A spokesperson for Idea Kraft directed questions back to OASAS.

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Staying Focused is compiled and written by Alex Arriaga
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